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CGI animation - Whitebird

Whitebird is the largest cryptocurrency sales and purchase service in my countries. They approached me to create a product promotional video in the CGI animation format.

[Client]

Whitebird

[Year]

2026

[Services]

Full CGI production

[Catagory]

Product Video

1. Project Objectives:

  • Create a high-end CGI brand animation for Whitebird — the largest crypto platform in the CIS — to strengthen brand identity and support a mass-market marketing campaign.

  • Deliver a visually striking commercial timed to the launch of a major competition at a stadium — a hard, non-negotiable deadline.

  • Connect the product with a broad audience through a clear visual narrative, positioning Whitebird as a modern, technology-driven brand.


2. Project Scope:

  • End-to-end production handled by a single specialist: script → storyboard → 3D production → post-production → final delivery.

  • Deliverables: a hero CGI brand film for YouTube plus supporting visual assets for digital channels.

  • Toolkit: Cinema 4D + Redshift for 3D and rendering, Blender for modeling, After Effects and Premiere Pro for compositing and mastering, AI tools (Nano Banana 2) for concept and storyboard visualization.


3. Content Planning:

  • Developed the script from scratch and translated it into a detailed storyboard and shot list.

  • Used AI-generated concept frames to rapidly prototype the visual style and align the creative direction with the client before committing to production.

  • Defined the brand's visual language — color palette, pacing, 3D logo motion — and built a milestone-based schedule to guarantee delivery before the event launch.


4. Production:

  • Modeled all 3D assets (hard-surface, props, brand elements) in Blender and Cinema 4D.

  • Animated the scenes and 3D brand/logo motion; set up cinematic cameras and lighting.

  • Rendered in Redshift, solving complex technical challenges in animation and rendering while staying on a compressed timeline.


5. Post-production:

  • Compositing and VFX in After Effects: integrating render passes, particles, glow, and 2D graphic elements into a seamless final image.

  • Color grading, sound design, and final mastering in After Effects / Premiere Pro.

  • Delivered masters optimized for YouTube and social media platforms.


6. Results:

  • Delivered on schedule despite the hard deadline tied to the stadium event launch.

  • The film achieved high engagement rates and became a core visual asset of Whitebird's campaign.

  • The client requested additional content in the same style — direct proof that the visual language worked.

Snaps From the Project