CGI animation - Betting
A 25-second CGI brand animation created to visually communicate the brand identity and atmosphere through motion, light, and composition.
[Client]
Leone BK
[Year]
2024
[Services]
Full CGI production
[Catagory]
3D Animation
1. Project Objectives:
Create a compact, visually striking CGI brand animation that captures the essence of the Leone BK brand in a short-form format.
Deliver a scroll-stopping piece optimized for digital platforms (social media, website, presentations) where immediate visual impact is critical.
Establish a memorable visual signature that reinforces brand recognition across multiple touchpoints.
2. Project Scope:
End-to-end production of a 25-second brand animation: concept development → 3D modeling → animation → rendering → compositing → final mastering.
Deliverables: master brand animation file optimized for web and social platforms.
Toolkit: Cinema 4D + Redshift for 3D production and rendering, Blender for modeling, After Effects and Premiere Pro for compositing and final delivery.
3. Content Planning:
Developed a concise visual narrative designed for a 25-second runtime: focused storytelling with a strong opening hook and satisfying conclusion.
Defined the visual language — color palette, material style, lighting mood, and camera movement — aligned with the brand's identity and target audience.
Planned composition and pacing to work both with and without sound, ensuring versatility across platforms.
4. Production:
Modeled all 3D assets in Blender and Cinema 4D with attention to detail and brand consistency.
Animated the scene with dynamic camera work and cinematic lighting to create atmosphere and emotional impact.
Rendered in Redshift, balancing high visual quality against tight production timelines for short-form content.
5. Post-production:
Compositing and VFX in After Effects: integrating render passes, adding glow, particles, and graphic elements to enhance the final image.
Color grading and final mastering to ensure consistent visual quality across all viewing platforms.
Sound design integration and delivery of platform-ready masters (vertical, horizontal, and square formats).
6. Results:
A polished, platform-ready brand animation delivered on schedule.
The piece serves as a versatile visual asset — usable as a website hero, social media content, presentation opener, or advertising bumper.
