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CGI animation - Product video

I was thrilled to work with such a major brand as Bavaria. They commissioned me to create a 3D motion-style commercial for their new Hongai lemonade.

[Client]

Bavaria

[Year]

2025

[Services]

Full CGI production

[Catagory]

3D Animation

1. Project Objectives:

  • Create a short, high-impact CGI brand animation (brand ident) for Hongae — a compact visual signature that instantly communicates the brand's character.

  • Produce scroll-stopping short-form content optimized for social platforms (TikTok, Instagram, YouTube), where the first 1–2 seconds decide whether the viewer stays.

  • Strengthen brand recognition with a memorable, loopable 3D motion piece.


2. Project Scope:

  • Full-cycle production of a 10-second brand animation, handled end-to-end: concept → storyboard → 3D production → rendering → post-production → final delivery.

  • Deliverables: master brand ident plus adaptations for vertical and horizontal social formats.

  • Toolkit: Cinema 4D + Redshift for 3D and rendering, Blender for modeling, After Effects and Premiere Pro for compositing, grading, and mastering.


3. Content Planning:

  • Developed a concise visual narrative designed for a 10-second runtime: one clear idea, one strong hook, zero filler.

  • Defined the visual language — brand colors, material style, logo motion, and pacing — with a rhythm built around a seamless loop for repeated playback in feeds.

  • Planned camera moves and shot composition so the piece works both with and without sound.


4. Production:

  • Modeled and prepared all 3D brand assets in Blender and Cinema 4D.

  • Animated the brand motion sequence with dynamic camera work and cinematic lighting to give the short maximum visual energy.

  • Rendered in Redshift, balancing render quality against the tight short-form production timeline.


5. Post-production:

  • Compositing and VFX in After Effects: glow, particles, and graphic accents to amplify the brand moment.

  • Color grading and final mastering in After Effects / Premiere Pro.

  • Sound design sync and delivery of platform-ready masters (vertical + horizontal).


6. Results:

  • A compact, loopable brand ident delivered on schedule — ready for continuous use across digital channels.

  • The piece gives Honga a reusable visual signature: one short asset that works as an intro, an ad bumper, and social content at the same time.

  • The project was included in my Showreel 2026 as an example of high-energy short-form CGI branding.


Snaps From the Project